Brad_Jones's Blog

When you go shopping - you're making a choice with each item that goes into your cart.  For most people, price is their first concern (now more than ever!).  But there are a lot of other things that go into your buying decision - size of the container, whether you've used the product before, advertising, even whether its environmentally friendly.  That last criteria is the subject of a story you'll see Tuesday night on the FOX 8 10:00 News ... greenwashing!  

Some manufacturers make claims about their products being a safe choice that's good for the earth.  Most of those claims are legitimate - some are not.  Those companies know people will pay a little more to feel good about the product they're using - so if they can stick a green label or green sticker on the package, they'll probably sell more to consumers.  Marketers calling it "greenwashing".

Environmentalists don't like it - because it takes attention away from legitimate products that are made to a higher standard.  Now the federal government is looking at new rules that would require companies to back up their claims.

What do you think ... have you ever seen a product label "lie" to you?  Do you shop for greener, more environmentally friendly products?  

If you're looking for the truth behind the label - how to find out if you've been greenwashed - watch our story tonight (Tuesday) at 10:00.